According to a new report, Apple is planning to axe its iPad Mini offering, citing that waning sales figures have indicated the slate has become unpopular.
BGR cites that a source “close to Apple” revealed that the iPad Mini is being phased out thanks to “fierce cannibalism” between Apple’s own products, and that sales figures have provided a ‘very clear’ depiction that the slate has become unpopular over time.
The writing has been on the wall for some time – the iPad mini hasn’t been updated since 2015, when Apple debuted the incumbent fourth generation model in the series.
Apple’s decision to re-introduce the core iPad model at the expense of the iPad Air also meant that the fourth generation iPad suffered a price bump; at present, Apple only sells the 128GB version of the model, which retails for $399 USD (Wi-Fi only) or $529 USD (Wi-Fi and LTE).
The decision ironically places Apple’s tiny tablet at a premium price point, and it remains to be seen how consumers will adapt to this change over time.
This change means, of course, that the entry level iPad Mini is, in fact, more pricey than the existing iPad – and given the fact that Apple has pushed greater endeavour into cultivating the iPad Pro line, it remains to be seen for how long the company’s smaller slate stays on store shelves.
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