• X
  • Listen in to our latest podcast!

    September 14, 2017

    iPhone 8, 8 Plus, 4K Apple TV, Apple Watch Series 3 & More: Everything Apple announced on September 12th

    apple september 12th event

    Apple used its September 12th event to announce a host of new products – here’s everything you missed from its special event!

    While headlines from yesterday’s special event might fixate on the company’s exciting new iPhone X, the Cupertino company bolstered its lineup with a host of new products – among them, a new Watch and Apple TV.

    September 12th marked one of the most sizeable upgrades to Apple’s product lineup yet, with holistic additions such as wireless charging and a renewed emphasis on content through the introduction of 4K HDR programming on iTunes and access to Apple Music.

    Read: It’s here: Apple announces its tenth anniversary handset, the iPhone X

    Without further ado, here’s our quick roundup of everything new!

    iPhone 8 and iPhone 8 Plus

    iPhone 8 and iPhone 8 Plus

    It wouldn’t be an Apple event if there wasn’t a new iPhone duo ready to report for duty, and this year we’ve been handed a new pairing in the form of the iPhone 8 (nee 7s) and iPhone 8 Plus (nee 7s Plus).

    Though both models look decidedly similar to the iPhone 7 and iPhone 7 Plus, both handsets move to adopt a glass backing for the purpose of supporting wireless charging through the Qi standard – the same Samsung uses for its flagship Galaxy phones.

    The iPhone 8 and iPhone 8 Plus are both powered by the new A11 Bionic chipset, which includes not only 6 cores but the capacity to run a neural network on the iPhone X. Another commonality is that while there’s no headphone jack present, both handsets include refined stereo speakers offering punchier sound and richer bass.

    While the iPhone 8 offers a refined 12-megapixel camera with a redesigned sensor and support for deeper pixels, the iPhone 8 Plus once again brings a secondary camera with support for 2x optical zoom.

    The iPhone 8 will retail from $699 USD upwards, while the iPhone 8 Plus will sell from $799 USD upwards. Both handsets are set for pre-order on September 15th, and will go on sale from September 22nd.

    Apple Watch Series 3

    Apple Watch Series 3

    Though we’ve yet to see the round form factor we’ve yearned for since the debut of the very first Apple Watch, the Series 3 brings with it a good consolation prize; LTE access.

    Serving as the first Watch that can act independently of an iPhone, the Apple Watch Series 3 fits the same profile as the Series 2, and includes an electronic SIM where its display functions as the antenna.

    The Series 3 is the first Apple smartwatch to support wireless charging, and will be able to stream music on-the-go directly from Apple Music. South Africa has not been named as a launch destination, meaning that it’s unlikely that we’ll see the LTE-capable smartwatch on our shores anytime soon.

    The Apple Watch Series 3 LTE is set to retail from $399 USD, while the standard Series 3 model costs $329 USD.

    Apple TV 4K

    Apple TV 4K

    Confirming rumours that saw Apple mark certain content items as 4K ready in iTunes earlier this year, the Cupertino company elected to debut a new Apple TV at its September event which brings the 4K badge to market.

    Arriving with support for not only 4K content but further HDR and Dolby Vision, the TV 4K brings with it an entirely overhauled interface ready for 4K playback, and iTunes will now offer 4K HDR content as its default premium pricing – meaning that consumers can elect to watch 1080p or 4K content for the same price.

    The TV 4K is set to retail for $179 USD upwards.

    Apple AirPower


    Lastly, a surprise addition tucked into Apple’s lineup is the debut of AirPower – a new wireless charging mat that leverages the Qi standard. AirPower debuts with charging support for not only the iPhone 8 and iPhone 8 Plus, but further the iPhone X, Watch Series 3, and even the AirPods should they be equipped with a wireless charging case.

    AirPower pricing has yet to be revealed, and the product is set for release in 2018.

    Have your say!

    What are your thoughts! Which new product are you most excited by? Be sure to let us know your opinion in the comments below!

    Follow Bryan Smith on Twitter: @bryansmithSA

    Listen in to our latest podcast!