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    April 25, 2017

    Apple sets the goal of using 100% recycled materials for its products

    apple environment

    Ahead of Earth Day, Apple has released its 2017 Environmental Responsibility Report which gives the goal of producing products with 100% recycled materials.

    Earth Day 2017 is around the corner, and Apple has released its annual Environmental Responsibility Report just in the nick of time. The document, which details Apple’s commitment to the environment, also gives a long term goal – to one day manufacture products with 100% recycled materials.

    On its updated Environment site, Apple states that “One day, we’d like to be able to build new products with just recycled materials, including your old products,” and gives a commitment to produce a ‘closed loop’ supply chain that would eliminate the need to harvest raw materials.

    Read: Samsung is reportedly refurbishing the Galaxy Note 7 for sale in emerging markets

    Apple’s long-term plan is to not only re-use components from recycled iPhones alongside ‘high quality recycled materials’, but further invest in projects such as Liam – the system which strips recycled iPhones down into component parts.

    On the subject, Apple’s Vice President of Environment, Policy and Social Initiatives, Lisa Jackson, commented that “We’re actually doing something we rarely do, which is announce a goal before we’ve completely figured out how to do it… So we’re a little nervous, but we also think it’s really important, because as a sector we believe it’s where technology should be going.”

    Apple’s report further outlines how the company is achieving environmental milestones; the company claims that 96% of the power needed to keep the lights on in Apple facilities around the world comes from clean energy sources, and 100% of the electricity that powers Apple’s data centers originates from solar, hydro-electric, and wind energy sources. Further, the firm claims that more than 99% of the packaging used for products is rsponsibly sourced.

    Apple’s commitment echoes similar moves being made throughout the technology industry – the Cupertino company, alongside Google, recently re-iterated its pledge to environmental polices made during the Obama Administration.

    Read: Tesla’s new solar roof panels threaten to make solar power mainstream

    In a more specific case, the medals for the 2020 Tokyo Olympics will be sourced from recycled electronics, such as smartphones. Reports have estimated that over 16% of the world’s gold and 22% of the world’s silver resides in defunct electronics found all over Japan in the country’s ‘urban mine’ of discarded technology.

    What are your thoughts? How can technology companies shape the future of our planet through forming cohesive environmental pledges? Be sure to let us know your opinion in the comments below!

    Follow Bryan Smith on Twitter: @bryansmithSA

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