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    April 18, 2017

    Google is working to give Assistant its own personality

    google assistant personality

    Google has announced that it is working to develop a robust personality for Assistant, its AI platform found on Android devices.

    Say what you want about the usefulness of Siri or Cortana, but something that can’t remain unsaid is the fact that talking to either digital assistant can be fun thanks to their unique characteristics. Google has now revealed that it is planning to take Assistant in a similar direction with the development of a personality for the platform.

    Here’s an interesting tidbit – during the early development of Assistant, Google was reportedly going so far as to develop a childhood backstory for the AI in a bid to help ordinary consumers relate to the utility. Unfortunately – for whatever reason – that concept was dropped prior to the launch of the platform oboard the Pixel and Pixel XL.

    Read: Meet M: Facebook Messenger’s new AI assistant

    Google has previously hired former Pixar storyboard artist Emma Coats – a veteran of films such as Monsters University and Brave – to help shape the personality of its AI.

    In an interview with the BBC, Coats offered that “The Assistant gives a conversational way to access everything Google can do for you, and on the Personality Team we add delight wherever we can… The rest of Google has all the useful parts of the Assistant covered, so the Google Assistant Personality Team really supports them by coming up with fun things the Assistant can say and do, whether that’s games or things to discover.”

    Google’s AI will likely develop a deeper personality over the course of the coming months as Google rolls out new functionality to the service. Given that the platform recently became available on Android devices running 6.0 Marshmallow and higer, we expect to see Assistant learn some jokes sooner rather than later.

    Read: Elon Musk backs Neuralink in a bid to merge the human mind with AI

    What are your thoughts? How does personality shape the way you interact with Siri, Cortana, Alexa, or Assistant? Be sure to let us know your opinion in the comments below!

    Follow Bryan Smith on Twitter: @bryansmithSA

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